@article{oai:biwako-seikei.repo.nii.ac.jp:00002994,
 author = {吉倉, 秀和},
 issue = {10},
 journal = {研究紀要 ＝ Bulletin of Biwako Seikei Sport College},
 month = {Mar},
 note = {The purpose of this paper is to (1) review the past sport business study from sport industryrelated book titles, (2) discuss the present sport business study based on the field of consumer behavior, marketing, and theme of presentations in recentl sport management conferences, (3) suggest the future perspective of sport business studies. The conclusions derived from the study offer a new direction in the complexity of sport study, especially organization management, human resource management, and sport tourism.},
 pages = {49--54},
 title = {スポーツ学の10年 : スポーツビジネス研究領域の立場から},
 year = {2013},
 yomi = {ヨシクラ, ヒデカズ}
}