@article{oai:biwako-seikei.repo.nii.ac.jp:00002929,
 author = {吉田, 政幸 and Yoshida, Masayuki and 小笠原, 悦子 and Ogasawara, Etsuko},
 issue = {8},
 journal = {研究紀要 ＝ Bulletin of Biwako Seikei Sport College},
 month = {Mar},
 note = {The issue of a sport team’s promotion to a higher league has been investigated primarily from the spectator’s perspective. Although recent few studies highlight the importance of local residents on this topic, the effects of various moderating variables on local residents’ decision making processes still remain unexplored. The current study is one of the first attempts to（ 1） develop measures for capturing three dimensions（ cognitive, affective, and conative aspects） of local residents’ attitudes toward a professional sport team promoted to a higher league and（ 2） examine the effects of significant moderating variables （i.e., gender, age, and willingness to support the home team） on the cognitive attitudes-behavioral intentions chain and on the affective attitudes-behavioral intentions chain. Data were collected from local residents （n = 180） at two large shopping malls located in the franchise area of a professional soccer team that was promoted to the J-League Division Ⅱ in the 2009 season. The results indicate that the effect of cognitive attitudes on behavioral intentions was stronger for older people than for younger people. The research findings, managerial implications, limitations, and directions for future research are discussed.},
 pages = {67--77},
 title = {プロスポーツチームの上位リーグへの昇格が地元住民に及ぼす心理的影響 : Jリーグディヴィジョン２に昇格したプロサッカークラブに着目して},
 year = {2011},
 yomi = {ヨシダ, マサユキ and オガサワラ, エツコ}
}